Client case

Scalable 3D product content for water purifiers

Z8-Water 2024

I created a high-fidelity 3D model of the Z8-Water water purifier from scratch, based on the physical product. The model was then used to produce photorealistic renders for the website and marketing campaigns, as well as a product animation. This approach resulted in a consistent, scalable visual system that could be deployed across both static and motion content.

Client case

Scalable 3D product content for water purifiers

Z8-Water 2024

3D Modelling

3D Rendering

3D Animation

Ad creatives

Project Objective

Create a high-fidelity 3D representation of the Z8-Water water purifier, based directly on the physical product, and use it as a flexible visual foundation for web, marketing, and motion applications.

Approach

Starting from the physical water purifier, I rebuilt the product entirely in 3D with a strong focus on accuracy, proportions, and material realism. This ensured the digital model closely matched the real-world product and could function as a reliable visual asset across multiple use cases.

Once the model was finalized, it was integrated into a series of carefully art-directed 3D renders for the website and marketing campaigns. In addition, the same model was used in a product animation, allowing for consistent visual storytelling across both static and motion content.

Phase 1

3D modelling

We kicked off the project by closely examining the physical product and aligning on the goals, requirements, and intended use cases. I received a physical unit at my office, which allowed me to study the product in detail and ensure a high level of accuracy throughout the process.

Based on this analysis, I modeled the water purifier entirely from scratch in 3D, with a strong focus on precision, proportions, and surface detail.

The product was built as three separate components: the main water purifier housing, the internal mechanisms, and a separate salt reservoir. This modular setup allowed for flexible use in both renders and animation.

Product reference

3D model of water purifyer

3D model of salt reservoir

3D internal mechanism

Phase 2

Rendering

After completing the model, I applied detailed textures and materials to achieve a realistic, production-ready finish. The finalized 3D asset was then used to create high-quality still renders for the website, advertising campaigns, and printed materials such as brochures.

In addition, a product animation was created to clearly communicate the functionality and key features of the water purifier in an engaging and accessible way.

Stills

Website application

Advertisement

3D Animation

Outcome

The result was a versatile 3D asset that enabled Z8-Water to present their product consistently and professionally across digital touchpoints: from high-quality website visuals and campaign imagery to a dynamic product animation, without the need for repeated photoshoots.

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Dennis Osseweijer

Freelance Designer

Usually responds within 24 hours or Available Mon–Fri · 09:00–18:00 CET

Whatsapp

+31640346555

Phone

+31640346555

E-mail

Dennis@oxcraft.nl

Office

Hofplein 20

3032AC Rotterdam