Turning a world-famous DJ into a collectable digital action figure
Oliver Heldens 2022
For DJ Oliver Heldens, I designed a complete set of collectible 3D, pop-art–inspired action figures. I created a stylized 3D version of Oliver Heldens and transformed him into a series of recognizable pop-art and meme-inspired characters. The concept was designed for fan engagement, allowing fans to collect the figurines and unlock the chance to win exclusive prizes.
The goal was to reimagine a world-famous DJ as a limited series of 10 collectible digital action figures, minted as NFTs.
Approach
I began by developing a distinctive, stylized human aesthetic through a series of sketches. From there, I created a stylized 3D character model of Oliver Heldens, which served as a flexible base to transform him into 10 unique collectible characters.
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Dennis Osseweijer
Freelance Designer
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